Coupons
Create redemption rewards that let customers spend their loyalty points on discounts
Create redemption rewards that let customers spend their loyalty points on discounts, free shipping, or free products.
Why Coupons
Reward Loyalty
Give customers tangible benefits for their points
Flexible Discounts
Percentage off, fixed amount, or free products
Free Shipping
Offer shipping rewards to boost redemptions
Drive Purchases
Customers redeem points and buy more
Best for: Giving customers a reason to come back - every redemption is a new order.
Coupon Types
Amount Off Orders
Percentage or fixed amount off the total order
Amount Off Products
Discount on specific products or collections
Buy X Get Y
Buy products, get others at discount or free
Free Shipping
Free shipping on the order
Free Product
Customer gets a specific product free
Setup Guide
Create New Coupon
Go to Subscribfy → Loyalty → Coupons tab → Add Coupon.
Select your coupon type from the options above.
Name it clearly so customers understand the value, e.g., "10% Off Your Order"
Set Points Required
Choose how many loyalty points customers need to redeem this coupon.
| Points Level | Example Use |
|---|---|
| 50-100 points | Small discounts ($5 off) |
| 100-200 points | Medium discounts (10% off) |
| 200-500 points | Free shipping |
| 500+ points | Free products |
Start with lower point requirements to encourage first redemptions.
Configure Discount Value
Set the discount type and amount.
| Setting | Options |
|---|---|
| Discount Type | Percentage (10% off) or Fixed Amount ($5 off) |
| Value | The discount number (10 for 10%, or 5 for $5) |
| Purchase Type | One-Time, Subscription, or Both |
If you sell subscriptions, set Purchase Type to "Both" so subscribers can use coupons too.
Set Requirements (Optional)
Add minimum order requirements if needed.
| Requirement | When to Use |
|---|---|
| No minimum | Any order qualifies |
| Minimum amount | e.g., "$5 off orders over $50" |
| Minimum items | e.g., "10% off when you buy 3+ items" |
Configure Limits (Optional)
Control how often coupons can be used.
| Limit | Description |
|---|---|
| Total uses | Total redemptions across all customers |
| Per customer | How many times each customer can use it |
| Expiration | Days until code expires after redemption |
Set per-customer limit to 1 for exclusive rewards, or unlimited for everyday discounts.
Save & Publish
Click Save to activate your coupon.
Customers will see it in their loyalty dashboard immediately.
Changes take effect right away - test the redemption flow before promoting.
Type-Specific Settings
| Setting | Description |
|---|---|
| Applies To | All products, specific collections, or specific products |
Use this to offer discounts on high-margin products only.
| Setting | Description |
|---|---|
| Customer Buys | Which products/collections customer must purchase |
| Customer Gets | Which products/collections customer receives at discount |
| Discount on Y | Percentage off or free for the "Get" items |
| Setting | Description |
|---|---|
| Countries | All countries or specific countries only |
Free shipping applies to standard shipping only, not express options.
| Setting | Description |
|---|---|
| Product | Select the specific product customer gets free |
| From Collection | Or let customer choose any product from a collection |
Great for sample products or small accessories.
What Customers See
In Loyalty Dashboard
+------------------------------------------+
| Available Rewards |
| |
| [10% Off Order] 100 points |
| [Free Shipping] 200 points |
| [Free Sample] 500 points |
| |
| Your Points: 350 |
+------------------------------------------+When Redeeming
Customer clicks a reward and receives a unique discount code.
+------------------------------------------+
| Reward Redeemed! |
| |
| Your code: LOYALTY-XK7M2 |
| |
| Use this code at checkout. |
| Expires in 30 days. |
+------------------------------------------+At Checkout
Customer enters the code at checkout to apply the discount.
Example Coupons
Common Questions
Pro Tips
Start with 2-3 Options
Begin simple, add more based on customer feedback
Tiered Point Values
Offer coupons at 50, 100, 200, 500 points to give choices
Test Before Launching
Redeem a coupon yourself to verify the flow works
Monitor Analytics
Check which coupons are most popular and adjust
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