Analytics
Track your loyalty program performance and understand customer behavior
Track your loyalty program performance and understand how customers are earning, redeeming, and progressing through your rewards system.
Why Analytics
Measure Success
See if your loyalty program is driving results
Understand Customers
Learn how customers engage with rewards
Spot Trends
Identify what's working and what needs improvement
Take Action
Data-driven decisions to optimize your program
Check weekly - Monitor trends over time, not just single data points.
How to Access
Open Analytics
Go to Subscribfy → Loyalty → Analytics tab.
Set Date Range
Use the date range picker at the top to filter data.
| Period | When to Use |
|---|---|
| Last 7 days | Quick pulse check |
| Last 30 days | Monthly review (default) |
| Custom range | Compare specific periods |
Compare this month vs. last month to spot improvements.
Key Metrics
Unclaimed Rewards
Points customers have earned but not yet redeemed.
+------------------------------------------+
| Unclaimed Rewards |
| |
| 125,430 points |
| across 342 customers |
+------------------------------------------+| High Number | What It Means |
|---|---|
| Good sign | Customers are saving up for bigger rewards |
| Warning sign | Customers may not know how to redeem |
Send reminder emails to customers with high point balances.
Referral Invites Sent
Total referral invitations sent by customers in the selected period.
| Metric | What to Look For |
|---|---|
| Growing | Customers are actively promoting your store |
| Declining | Referral incentives may need a boost |
Referral Invites Completed
Referrals where the friend completed a qualifying order.
+------------------------------------------+
| Referral Conversion |
| |
| Sent: 150 Completed: 45 |
| Conversion Rate: 30% |
+------------------------------------------+A 20-30% conversion rate is healthy. Lower? Increase the friend discount.
Charts
Referral Time
Shows how long it takes for referrals to convert.
| Fast Conversion | Slow Conversion |
|---|---|
| Strong incentive | Incentive may be too weak |
| Clear referral process | Friend may be forgetting |
| Urgency is working | Add expiring offers |
If most convert within 3 days, your referral offer is compelling.
Most Redeemed Rewards
Bar chart showing which rewards are most popular.
| Pattern | Action |
|---|---|
| One reward dominates | Other rewards may be overpriced |
| Even distribution | Good variety of options |
| Low redemptions overall | Points may be too hard to earn |
Loyalty Tiers Distribution
Shows customer distribution across tiers.
+------------------------------------------+
| Tier Distribution |
| |
| Bronze ████████████████ 60% |
| Silver ████████ 30% |
| Gold ███ 10% |
+------------------------------------------+A healthy program has a pyramid shape. If everyone is stuck at the bottom, tier thresholds may be too high.
What to Look For
Signs of a Healthy Program
Growing Referrals
More customers are sharing and friends are buying
Balanced Tiers
Customers are progressing through tiers over time
Active Redemptions
Customers are using their points regularly
Quick Conversions
Referred friends buy soon after receiving invites
Warning Signs
| Problem | Likely Cause | Solution |
|---|---|---|
| High unclaimed rewards | Customers don't know how to redeem | Send reminder emails, add checkout prompts |
| Low referral conversion | Friend incentive too weak | Increase the friend discount |
| Slow referral time | No urgency | Add expiring referral offers |
| Everyone in bottom tier | Thresholds too high | Lower tier requirements |
| One reward dominates | Other rewards overpriced | Reduce point costs |
Taking Action
High Unclaimed Rewards
Send email reminding customers of their points balance. Add redemption prompts at checkout.
"You have 500 points! Redeem them for $10 off your next order."
Low Referral Conversions
Increase the friend discount. Make the referral link more visible in customer accounts.
Slow Referral Time
Add urgency with expiring referral offers. Send reminder emails to referred friends.
"Your $10 discount expires in 3 days!"
Uneven Tier Distribution
Adjust tier thresholds. Add more earning opportunities to help customers progress.
Common Questions
Pro Tips
Compare Time Periods
Look at this month vs. last month for trends
Correlate with Campaigns
Did a recent email increase redemptions?
Share with Team
Analytics justify loyalty program investments
Act on Data
Don't just observe - make changes based on what you learn
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