Klaviyo Integration for Memberships
Connect Subscribfy with Klaviyo to automate emails and SMS based on membership events
Connect Subscribfy with Klaviyo to automate emails and SMS based on membership events.
What You'll Get
Automated Flows
Trigger emails when memberships are created, cancelled, or charged
Personalized Content
Include membership status, billing dates, and store credit in emails
Customer Profiles
Sync membership data to Klaviyo profiles automatically
Store Credit Reminders
Notify customers before credits expire
Connection Methods
Subscribfy supports two ways to connect with Klaviyo:
Connect with OAuth
One-Click Connection
OAuth is the recommended method. It's secure, requires no manual API key management, and automatically refreshes tokens.
Open Klaviyo Integration
Go to Subscribfy → Settings → Integrations → click Add Integration → select Klaviyo.
Click Connect with Klaviyo
Click the Connect with Klaviyo button. This will redirect you to Klaviyo's authorization page.
Authorize Access
Log in to your Klaviyo account (if not already logged in) and click Allow to grant Subscribfy access.
You'll be redirected back to Subscribfy with a "Connected" status.
What OAuth provides:
- Automatic token refresh (no manual key rotation needed)
- Secure credential storage
- Easy disconnect with one click
Connect with API Key
Deprecated
API Key authentication is deprecated and will be removed in a future update. Please use OAuth instead.
Use this method only if OAuth is not available for your account.
Create a Klaviyo API Key
Log in to your Klaviyo account.
- Click your organization name (bottom left)
- Go to Settings
- Click API keys
- Click Create Private API Key
- Name the key (e.g., "Subscribfy Integration")
- Choose scope: Full (recommended) or Custom
- Click Create
Required Permissions
If using Custom scope, ensure Read/Write access to: Profiles, Lists, and Events.
Connect in Subscribfy
Go to Subscribfy → Integrations → Klaviyo.
- Click Use API Key Instead
- Paste your Private API Key
- Click Verify & Connect
Events Synced to Klaviyo
Once connected, Subscribfy automatically sends these events:
Membership Events
| Event | Description |
|---|---|
| Subscribfy Membership Created | When a new membership is purchased |
| Subscribfy Membership Cancelled | When a member cancels |
| Subscribfy Membership Paused | When a member pauses their membership |
| Subscribfy Membership Reactivated | When a paused membership resumes |
| Subscribfy Membership Successful Charge | When a recurring payment succeeds |
| Subscribfy Membership Failed Charge | When a payment fails |
Loyalty Events
| Event | Description |
|---|---|
| Subscribfy Loyalty Coupon Redeemed | When a member redeems a coupon |
| Subscribfy Loyalty Tier Changed | When a member reaches a new tier |
Store Credit Events
| Event | Description |
|---|---|
| Subscribfy StoreCredits Expire Reminder | Before store credits expire |
| Subscribfy StoreCredits Gift Card Issued | When expired credits convert to gift card |
Profile Properties
Subscribfy adds these properties to Klaviyo profiles for personalization:
| Property | Klaviyo Tag |
|---|---|
| Membership Status | {{ person|lookup:"SubscribfyMembershipStatus"|default:"" }} |
| Next Billing Date | {{ person|lookup:"SubscribfyNextBillingDate"|format_date_string|default:"" }} |
| Store Credit Balance | {{ person|lookup:"SubscribfyStoreCredit"|default:"" }} |
| Manage Page Link | {{ person|lookup:"SubscribfyManagePageLink"|default:"" }} |
Store Credit Expiration Properties
For the StoreCredits Expire Reminder event, these properties are available:
| Property | Klaviyo Tag |
|---|---|
| Amount | {{ event.Amount|default:'' }} |
| Expiring On | {{ event.ExpiringOn|default:'' }} |
Common Use Cases
Disconnecting from Klaviyo
To disconnect your Klaviyo integration:
- Go to Subscribfy → Integrations → Klaviyo
- Click View Details
- Click Disconnect
This will revoke all OAuth tokens and stop event syncing. Your Klaviyo data remains intact.
Video Tutorials
| Tutorial | Link |
|---|---|
| Setting Up Store Credit Personalization | Watch on YouTube |
| Setting Up a Flow with Yotpo Points | Watch on YouTube |
| Next Billing Date Flow Example | Watch on YouTube |
Troubleshooting
Related
Klaviyo for Loyalty
Set up Klaviyo flows for loyalty points and rewards
Email Marketing Overview
Compare all email marketing integrations
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