IntegrationsEmail Marketing
Klaviyo Integration for Memberships
Connect Subscribfy with Klaviyo to automate emails and SMS based on membership events
Connect Subscribfy with Klaviyo to automate emails and SMS based on membership events.
What You'll Get
Automated Flows
Trigger emails when memberships are created, cancelled, or charged
Personalized Content
Include membership status, billing dates, and store credit in emails
Customer Profiles
Sync membership data to Klaviyo profiles automatically
Store Credit Reminders
Notify customers before credits expire
Quick Setup
Create a Klaviyo API Key
Log in to your Klaviyo account.
- Click your organization name (bottom left)
- Go to Settings
- Click API keys
- Click Create Private API Key
- Name the key (e.g., "Subscribfy Integration")
- Choose scope: Full (recommended) or Custom
- Click Create
Connect in Subscribfy
Go to Subscribfy → Integrations → Klaviyo.
- Paste your Private API Key
- Click Save
Membership Events
Subscribfy automatically sends these events to Klaviyo:
| Event | Description |
|---|---|
| Subscribfy Membership Created | When a new membership is purchased |
| Subscribfy Membership Cancelled | When a member cancels |
| Subscribfy Membership Paused | When a member pauses their membership |
| Subscribfy Membership Reactivated | When a paused membership resumes |
| Subscribfy Membership Succesful Charge | When a recurring payment succeeds |
| Subscribfy Failed Charge | When a payment fails |
| Subscribfy StoreCredits Expire Reminder | Before store credits expire |
| Subscribfy StoreCredits Gift Card Issued | When expired credits convert to gift card |
Profile Properties
Subscribfy adds these properties to Klaviyo profiles for personalization:
| Property | Klaviyo Tag |
|---|---|
| Membership Status | {{ person|lookup:"SubscribfyMembershipStatus"|default:"" }} |
| Next Billing Date | {{ person|lookup:"SubscribfyNextBillingDate"|format_date_string|default:"" }} |
| Store Credit Balance | {{ person|lookup:"SubscribfyStoreCredit"|default:"" }} |
| Manage Page Link | {{ person|lookup:"SubscribfyManagePageLink"|default:"" }} |
Store Credit Expiration Properties
For the StoreCredits Expire Reminder event, these properties are available:
| Property | Klaviyo Tag |
|---|---|
| Amount | {{ event.Amount|default:'' }} |
| Expiring On | {{ event.ExpiringOn|default:'' }} |
Common Use Cases
Video Tutorials
| Tutorial | Link |
|---|---|
| Setting Up Store Credit Personalization | Watch on YouTube |
| Setting Up a Flow with Yotpo Points | Watch on YouTube |
| Next Billing Date Flow Example | Watch on YouTube |
Troubleshooting
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