HubSpot Integration

Connect Subscribfy to HubSpot CRM for membership event tracking, automated workflows, and customer data synchronization.

What is HubSpot?

HubSpot is an all-in-one CRM platform for managing customer relationships, marketing automation, sales pipelines, and customer service.

What You Can Do

• Track membership lifecycle in your CRM
• Trigger automated workflows based on membership activity
• Segment contacts by membership status
• Personalize email campaigns with membership data
• Build reports on subscription performance

Setup

Step 1: Create a Private App in HubSpot

1. Log into your HubSpot account
2. Navigate to Settings → Integrations → Private Apps
3. Click Create a private app
4. Name it "Subscribfy"
5. Select these scopes:
   • crm.objects.contacts.read
   • crm.objects.contacts.write
   • analytics.behavioral_events.send
6. Create the app and copy the Access Token

Step 2: Connect in Subscribfy

1. Go to Subscribfy → Integrations
2. Find HubSpot and toggle to enable
3. Enter your HubSpot Private Key
4. Click Save

Events Sent to HubSpot

These behavioral events are automatically sent:

Event Properties

Each event includes:

Use Cases

Automated Welcome Workflow

Create a workflow triggered by membership_created to send welcome emails and update contact properties.

Member Segment

Build contact lists filtering for completed creation events minus cancellation events.

Win-Back Campaign

Trigger emails to cancelled members after a 7-day delay with reactivation incentives.

Failed Payment Recovery

Send payment failure notifications with management links and assign follow-up tasks to your team.

Troubleshooting