Shopify Tags
Understand the tags Subscribfy adds to your customers and orders in Shopify
Subscribfy automatically tags your customers and orders in Shopify so you can create segments, send targeted emails, and track your membership program.
Customer Tags
When customers interact with your membership program, Subscribfy adds tags to their Shopify customer profile.
Membership Tags
Based on your Tier Name in membership settings, with EXM: prefix added automatically:
| Tag | What it means |
|---|---|
EXM: {VIP} | Customer is or was a member |
EXM: {VIP}: Active | Currently an active paying member |
EXM: {VIP}: Paused | Membership is paused |
EXM: {VIP}: Cancelled | Membership was cancelled |
{VIP} is the name you entered in "Give your tier a name" field. If you named it "Gold Members", tags will be EXM: Gold Members, EXM: Gold Members: Active, etc.
Loyalty Tier Tags
| Tag | What it means |
|---|---|
EXM: Tier: {Bronze} | Customer is in Bronze loyalty tier |
EXM: Tier: {Silver} | Customer is in Silver loyalty tier |
EXM: Tier: {Gold} | Customer is in Gold loyalty tier |
{Bronze}, {Silver}, {Gold} are your tier names from Loyalty → Tiers settings.
Tags update automatically when customers move between tiers.
Wallet Pass Tags
| Tag | What it means |
|---|---|
| WALLETPASS: Installed | Customer has your pass in Apple Wallet |
| WALLETPASS: Pending | Pass was created but not yet added to wallet |
Currently Apple Wallet only. Google Wallet coming soon.
Churn Offer Tags
| Tag | What it means |
|---|---|
| EXM: Churn_Offer | Customer received a retention offer |
| EXM: Churn_Offer: Active | Retention offer is currently active |
Order Tags
Subscribfy also tags orders to help you identify membership purchases and renewals.
Membership Order Tags
Based on your Tier Name configured in membership settings:
| Tag | What it means |
|---|---|
{VIP} | Order from a VIP member |
New-{VIP} | First membership signup order |
{VIP}-Recharge | Renewal/rebill order |
{VIP}: Gift | Gift membership purchase |
{VIP} is the name from "Give your tier a name" field (e.g., "VIP", "Elite", "Gold").
Billing Cycle Tags
Renewal orders also get a billing cycle number:
| Tag | What it means |
|---|---|
| charge-1 | First renewal (2nd payment overall) |
| charge-2 | Second renewal (3rd payment overall) |
| charge-3 | Third renewal, and so on... |
This helps you track customer retention and identify long-term subscribers.
Product Subscription Tags
| Tag | What it means |
|---|---|
| SubsProd-Recharge | Product subscription renewal order |
Store Credit Tags
| Tag | What it means |
|---|---|
| credits-redeemed | Store credits were used on this order |
Product Tags
These tags are added to products in Shopify to control Subscribfy behavior.
| Tag | What it means |
|---|---|
NO-VIP-DISCOUNT | Product is excluded from VIP member discount |
Add NO-VIP-DISCOUNT tag to products that should never receive the VIP percentage discount (e.g., gift cards, sale items).
How to Use These Tags
Create Customer Segments in Shopify
- Go to Customers in Shopify Admin
- Click Segments then Create segment
- Add filter: Customer tags contains your tag
- Save your segment
Useful segments to create:
| Segment | Filter to use |
|---|---|
| Active Members | Customer tags contains EXM: {VIP}: Active |
| Cancelled Members | Customer tags contains EXM: {VIP}: Cancelled |
| Wallet Pass Users | Customer tags contains WALLETPASS: Installed |
| Gold Tier Loyalty | Customer tags contains EXM: Tier: {Gold} |
| Active + Wallet Pass | Customer tags contains Active AND Customer tags contains WALLETPASS: Installed |
Use Tags in Klaviyo
Create segments in Klaviyo using Shopify customer tags:
- Create a new Segment
- Add condition: Properties about someone → Shopify Tags → contains
- Enter your tag name
Example segments:
| Segment | Condition |
|---|---|
| Active Members | Shopify Tags contains Active |
| Cancelled Members | Shopify Tags contains Cancelled |
| VIP with Wallet Pass | Shopify Tags contains Active AND Shopify Tags contains WALLETPASS: Installed |
| Gold Tier | Shopify Tags contains EXM: Tier: {Gold} |
| Long-term Subscribers | Shopify Tags contains charge-5 (5+ renewals) |
FAQ
Complete Tag Reference
Customer Tags
| Tag | Category |
|---|---|
EXM: {VIP} | Membership |
EXM: {VIP}: Active | Membership |
EXM: {VIP}: Paused | Membership |
EXM: {VIP}: Cancelled | Membership |
EXM: Tier: {Gold} | Loyalty |
WALLETPASS: Installed | Wallet Pass |
WALLETPASS: Pending | Wallet Pass |
EXM: Churn_Offer | Churn Prevention |
EXM: Churn_Offer: Active | Churn Prevention |
Order Tags
| Tag | Category |
|---|---|
{VIP} | Membership |
New-{VIP} | New Signup |
{VIP}-Recharge | Membership Renewal |
{VIP}: Gift | Gift |
SubsProd-Recharge | Product Subscription Renewal |
charge-1, charge-2, ... | Billing Cycle Number |
credits-redeemed | Store Credits |
Product Tags
| Tag | Category |
|---|---|
NO-VIP-DISCOUNT | Exclude from VIP discount |
Related
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