Try Before You Buy
Let customers try products for free before committing
Let customers try products for free before committing - pay only if they keep it.
Why Try Before You Buy
Risk-Free Trials
Customers try products with no upfront payment
Higher Conversions
Remove purchase hesitation completely
Auto-Charge
Charge automatically if not returned
Subscription Conversion
Convert trials into recurring orders
Best for: Beauty, apparel, accessories, home goods - products that benefit from in-person experience.
Setup Guide
Create New Plan
Go to Subscribfy → Subscription Plans → Create Subscription Plan.
Select Try Before You Buy as the plan type.
Name it clearly, e.g., "Try Free for 14 Days"
Select Products
Choose which products customers can try before buying.
| Option | When to use |
|---|---|
| One-time and TBYB | Let customers choose to pay upfront or try free |
| TBYB Only | All purchases go through trial first |
Only select products you're comfortable shipping before payment.
Set Trial Period
Configure how long customers have to decide.
| Trial Length | Best for |
|---|---|
| 7 days | Small items, quick decisions |
| 14 days | Apparel, beauty products |
| 30 days | Furniture, high-value items |
Match your trial period to your return policy for consistency.
Convert to Subscription (Optional)
Automatically enroll customers in a subscription after their trial.
| Setting | What happens |
|---|---|
| Disabled | One-time charge after trial |
| Enabled | Trial converts to recurring subscription |
Use case: Trial a sample size, then subscribe for full-size products monthly.
Save & Publish
Click Save to activate your Try Before You Buy plan.
Product pages will show the trial option automatically.
Changes take effect immediately on your storefront.
How It Works
Customer Orders ($0)
Customer checks out with no payment. Product ships immediately.
+------------------------------------------+
| Order Summary |
| |
| Silk Pillowcase (Trial) $0.00 |
| Shipping $0.00 |
| |
| Total $0.00 |
| |
| Trial ends: February 21, 2026 |
+------------------------------------------+Trial Period
Customer tries the product at home. They have until the trial end date to return.
Send reminder emails 3 days and 1 day before trial ends.
Trial Ends
| Customer Action | Result |
|---|---|
| Keeps product | Charged automatically |
| Returns product | No charge |
| Subscription enabled | Recurring orders begin |
What Customers See
On Product Page
+------------------------------------------+
| Silk Pillowcase - $49.99 |
| |
| ○ Buy Now - $49.99 |
| ● Try Before You Buy - $0.00 |
| Try free for 14 days |
| |
| [Add to Cart] |
+------------------------------------------+At Checkout
$0 total with clear trial terms displayed.
After Trial Ends
Automatic charge notification with receipt.
Common Questions
Pro Tips
Start with Low-Risk Products
Test TBYB with smaller, easier-to-ship items first
Send Reminder Emails
Notify customers before trial ends to reduce surprises
Clear Return Instructions
Make returns easy to build trust in the program
Track Conversion Rates
Monitor how many trials convert to purchases
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