Analytics Dashboard

Comprehensive analytics for membership, subscriptions, payments, and customer behavior

Track revenue, member growth, churn, and customer behavior across all your subscription programs.

Analytics Tabs Overview

Membership

Revenue, new members, churn, and LTV metrics

Product Subscription

Recurring orders, product performance, TBYB

Store Credit

Credit usage, balance trends, utilization rates

Cancellations

Cancel reasons, timing, and refund analysis

Payment Recovery

Failed payments, error codes, dunning status

AI Prediction

Churn prediction and new member forecasts (Beta)

Churn Offers

Retention offer performance and trends

Wallet Pass

Installation rates, engagement, POS performance

Chargeback Prevention

Alerts, disputes, and prevention metrics

Accounting

Revenue reports and tax calculations

Common Actions

Every analytics tab includes these actions:

Action	What It Does
Date Range Picker	Filter data by custom date range (default: last 30 days)
Refresh	Reload data from the server
Export	Download data as CSV (available on some tabs)
Plan Filter	Filter by membership plan type (on Membership tab)

Membership Tab

The default tab showing core membership metrics.

Key Metrics

Metric	Description
Order Type	Breakdown of first-time vs recurring orders
Charges Overview	Successful vs failed charges summary
Subscriptions All	Total active subscriptions over time
Memberships Overview	New, active, paused, and cancelled members
Mean Churn	Average churn rate by month of subscription
Opt-In Rate	Percentage of customers opting into memberships
Store Credit Used Rate	How much credit members are using
LTV by Month	Lifetime value trends by order month
Active Members	Current active member count
Daily Cohorts	Member retention by signup date

Filtering

Use the plan dropdown to filter metrics by:

All plans
Individual membership plans (VIP, Premium, etc.)
Product Subscription

Export Available: Click "Export" to download membership data as CSV for further analysis.

Product Subscription Tab

Analytics for product-based recurring subscriptions.

Overview Cards

Metric	Description
Active Subscriptions	Current active product subscriptions
New Subscriptions	New subscriptions in selected period
Churned	Cancelled subscriptions
Revenue	Total revenue from product subscriptions

Charts and Tables

Component	What It Shows
Subscription Evolution	Growth of active subscriptions over time
Revenue Evolution	Revenue trends over time
Cumulated Subs	Cumulative subscription growth
Churn Risk	Subscriptions at risk of churning (M0, M1, M3)
Opt-In Rate	Percentage of customers starting subscriptions
Revenue Breakdown	Revenue by product and frequency
Future Charges	Projected upcoming charges
Top Products	Best performing products by revenue and subscriptions
Product Performance	Detailed product-level metrics
Product Distribution	Subscription distribution across products
Subscriptions by Frequency	Breakdown by billing interval
Average Lifetime	Average subscription duration

Try Before You Buy (TBYB)

The Product Subscription tab also includes TBYB analytics:

Metric	Description
TBYB Summary	Overview cards for TBYB program
Conversion Funnel	Trial to paid conversion rate
TBYB Revenue	Revenue from converted trials
TBYB Opt-In Rate	Customer adoption rate

Use the filter dropdown to view:

All orders - Combined first-time and recurring
First-time orders - Initial subscription purchases
Recurring orders - Renewal charges

Store Credit Tab

Track store credit issuance, usage, and trends.

Key Metrics

Component	What It Shows
Store Credit Chart	Credit issued vs redeemed over time (stacked chart)
All-Time Overview	Total credits issued, redeemed, and outstanding balance
Store Credit Used Rate	Average utilization rate across members
Utilization Cohort	Credit usage patterns by member cohort

Only members with active memberships are included in utilization calculations.

Cancellations Tab

Understand why and when customers cancel.

Analytics Components

Component	What It Shows
Cancellation Reasons Over Time	Trends in cancellation reasons
Reasons by Session	Cancellation reasons grouped by cancel session
Mean Churn by Month	Average churn rate by subscription month
Cancellation Time Interval	When in the subscription lifecycle cancellations occur
Refund Time Intervals	Time between purchase and refund request

Common Cancellation Reasons

Too expensive
Not using enough
Found alternative
Product issues
Customer service
Other (custom)

Payment Recovery Tab

Monitor failed payments and recovery efforts.

Key Metrics

Component	What It Shows
Billing Attempts	Success vs failure rate over time
Billing Overview	Summary of billing attempt statuses
Error Code Breakdown	Chart showing distribution of error types
Error Code Table	Detailed list of errors with counts
Dunning Subscriptions	Subscriptions currently in dunning (retry) status

Error Types

Common payment failure reasons tracked:

Error Type	Description
Insufficient Funds	Card declined due to balance
Card Expired	Payment method expired
Card Declined	Generic decline from issuer
Invalid Card	Card number or details invalid
Processing Error	Temporary payment processor issue

High error rates may indicate issues with your payment recovery flow. Consider sending payment update reminders to affected customers.

AI Prediction Tab

Machine learning predictions for churn and growth.

This feature is in Beta. Predictions improve as more data is collected.

Prediction Types

Prediction	What It Shows
Monthly Prediction	Projected metrics for the current month
Daily Prediction	Daily forecast based on trends
Churn Prediction	Members at risk of churning with confidence scores
New VIP Prediction	Predicted new member signups

Using Churn Predictions

Review members flagged as high churn risk
Consider proactive retention offers
Reach out with personalized messaging
Track if intervention prevents churn

Churn Offers Tab

Track the performance of your retention offers.

Key Metrics

Component	What It Shows
KPI Summary	Key retention metrics at a glance
Trends Over Time	Offer acceptance rates over time
Cancel Reasons	Why customers initiated cancellation
Retention Funnel	From cancel intent to retained/churned
Offer Type	Performance by offer type (discount, pause, etc.)
UX Analysis	Customer experience during cancel flow

Retention Funnel Stages

Cancel Intent - Customer starts cancellation
Offer Shown - Retention offer displayed
Offer Accepted - Customer accepts offer
Retained - Customer stays subscribed
Churned - Customer completes cancellation

Wallet Pass Tab

Track Apple/Google Wallet Pass adoption and engagement.

Key Metrics

Component	What It Shows
Overview	Total installs, active passes, uninstalls
Order Value	Comparison of order value with/without pass
Adoption Funnel	Invite sent → Installed → Active
POS Performance	In-store usage of wallet passes
Orders Post Notifications	Orders placed after receiving push notifications

Wallet Pass analytics help measure the ROI of your mobile wallet program.

Chargeback Prevention Tab

Monitor and prevent payment disputes.

This tab only appears if you have Chargeback Prevention enabled. Contact support to activate.

Key Metrics

Metric	Description
Alerts	Pre-chargeback alerts received
Disputes	Actual chargebacks filed
Prevention Rate	Chargebacks prevented through alerts
Response Time	Time to respond to alerts