Integrations Setup Guide
Step-by-step setup for email, SMS, and loyalty platform integrations
Connect Subscribfy with your marketing platforms for automated flows and segmentation.
Available Integrations
Klaviyo
Advanced email marketing with rich subscriber data
Mailchimp
Popular email marketing platform
HubSpot
CRM and marketing automation
Postscript
SMS marketing for Shopify stores
Attentive
Personalized text message marketing
Yotpo SMS
SMS bundled with reviews
Twilio
Direct SMS integration
Yotpo Loyalty
Points and rewards integration
LoyaltyLion
Loyalty program platform
Smile.io
Rewards and referrals
Gorgias
Customer support helpdesk
Klaviyo Integration
The most popular integration for membership marketing.
Setup Steps
Get Your API Keys
- Log in to Klaviyo
- Go to Account → Settings → API Keys
- Create a new Private API Key with full access
- Copy both the Public and Private keys
Connect in Subscribfy
- Go to Subscribfy → Integrations
- Find Klaviyo and click Connect
- Enter your API keys
- Click Save
Select Events to Sync
Choose which events to send to Klaviyo:
- Subscription Created
- Subscription Activated
- Subscription Cancelled
- Subscription Paused
- Billing Success
- Billing Failed
- Store Credit Changed
- Loyalty Points Changed
Map Custom Properties
Configure which subscriber properties to sync:
- Membership Status
- Plan Name
- Member Since
- Loyalty Points
- Store Credit Balance
- Tier Level
Klaviyo Events Sent
| Event | When Triggered | Key Data |
|---|---|---|
Subscribfy Membership Created | New subscription | Plan, price, start date |
Subscribfy Membership Activated | Subscription becomes active | Plan, price |
Subscribfy Membership Cancelled | Subscription cancelled | Reason, duration |
Subscribfy Membership Paused | Subscription paused | Pause duration |
Subscribfy Billing Success | Payment successful | Amount, order ID |
Subscribfy Billing Failed | Payment failed | Error, retry date |
Subscribfy Store Credit Changed | Credit balance changes | New balance, change amount |
Subscribfy Points Changed | Loyalty points change | New balance, reason |
Segmentation Ideas
Use Subscribfy data to create powerful segments:
| Segment | Criteria | Use Case |
|---|---|---|
| VIP Members | Membership Status = Active | Exclusive offers |
| At Risk | Membership Status = Active AND Days Since Last Order > 30 | Win-back campaign |
| Churned | Membership Status = Cancelled AND Cancelled Date in last 30 days | Re-engagement |
| High Value | Lifetime Value > $500 | VIP treatment |
| New Members | Member Since in last 7 days | Onboarding flow |
See Developer > Integrations > Klaviyo for detailed event payloads and API documentation.
Postscript Integration
SMS marketing specifically built for Shopify.
Setup Steps
Get API Credentials
- Log in to Postscript
- Go to Settings → API
- Create an API key
- Copy the key
Connect in Subscribfy
- Go to Subscribfy → Integrations
- Find Postscript and click Connect
- Enter your API key
- Click Save
Configure Event Mapping
Select which Subscribfy events trigger SMS flows in Postscript.
SMS Use Cases
| Event | Suggested SMS |
|---|---|
| Membership Activated | "Welcome to VIP! Reply PERKS for your benefits" |
| Billing Reminder | "Your $X charge is coming up on [date]" |
| Billing Failed | "Payment issue - update card here: [link]" |
| Points Earned | "You earned 100 points! Balance: 500" |
Attentive Integration
Enterprise SMS marketing platform.
Setup Steps
Get API Key
Contact your Attentive account manager for API credentials.
Connect in Subscribfy
- Go to Subscribfy → Integrations
- Find Attentive and click Connect
- Enter credentials
- Click Save
Configure Journeys
Set up Attentive journeys triggered by Subscribfy events.
Gorgias Integration
Connect member data with your support helpdesk.
Setup Steps
Get API Credentials
- Log in to Gorgias
- Go to Settings → REST API
- Create an API key
- Copy the key and domain
Connect in Subscribfy
- Go to Subscribfy → Integrations
- Find Gorgias and click Connect
- Enter credentials
- Click Save
What Agents See
When a member contacts support, agents see:
- Membership status and plan
- Subscription history
- Payment history
- Store credit balance
- Loyalty points and tier
Event Mapping Best Practices
Troubleshooting
Testing Integrations
Enable Test Mode
Some integrations support test mode that doesn't send real messages.
Create Test Subscription
Use a test customer to create a subscription and verify events fire.
Check Integration Logs
Review logs in both Subscribfy and the connected platform.
Verify Data Sync
Confirm customer properties are updated correctly.
For detailed API documentation and payload structures, see the Developer > Integrations section.
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